Brief
BETC commissioned me to direct a series of 7-second billboards broadcast before TF1’s Sunday night movie.
The challenge was to express Bouygues Telecom’s family-oriented offer by creating a dialogue between the BIG logo and the major film genres.
The logo comes to life in volume, embodying each cinematic universe by adopting its visual codes:
– Cinema: the BIG transforms into popcorn, an immediate reference to the theater experience.
– Romantic comedies: soft, enveloping hearts reshape the logo.
– Comedy: the BIG becomes light and playful, made of balloons.
– Crime films: the logo integrates into an investigative scene, surrounded by clues and connecting threads.
– Romantic comedies: soft, enveloping hearts reshape the logo.
– Comedy: the BIG becomes light and playful, made of balloons.
– Crime films: the logo integrates into an investigative scene, surrounded by clues and connecting threads.
Storyboard
Stillframes
Client : Bouygues Telecom
Agence : BETC
Diffusion : Billboards TV – 7 secondes
Contexte : Soirée cinéma du dimanche – TF1
Agence : BETC
Diffusion : Billboards TV – 7 secondes
Contexte : Soirée cinéma du dimanche – TF1